In the same year, Microsoft announced that they will buy Minecraft for $2.5 billion which was almost 20 times the profits ($126 million) reported by Mojang in 2013. Minecraft’s craze spread rapidly and by February 2014, it crossed 100 million registered users. In November 2011, Mojang did a full release of the game. With the revenue, Markus set up a game studio ‘Mojang’ dedicated to the development and further updates of Minecraft. The game was able to rake in $33 million in revenue with the beta release itself. Minecraft sold 1 million copies within just two months of beta release. The game exited the beta phase in early 2011 and became an instant hit in the Indie games world. Later, some Minecraft servers like Kohi rolled out add-on tools like click test for players to practice their skills but the game remained as it is. It was a rather simple game with no extra story or objective attached to it and the players decide what they want to do in the game. In 2009, Markus ‘Notch’ Persson created Minecraft with the aim to make a 3D sandbox game where only the skills of the player would matter such as creativity, speed, and problem-solving. So, seven years down the line, it’s the right time to take a look at whether Minecraft’s acquisition was the right decision for Microsoft, or did they make yet another mistake? Even buying Skype for $8.5 billion did not turn out the way Microsoft’s ex-CEO Steve Ballmer wanted. We have seen the downfall of Nokia’s mobile phone business which Microsoft bought for $7.2 billion. But, the question is – Can Minecraft be considered as Microsoft’s most successful acquisition?īack in 2014, when Microsoft acquired Mojang for a whopping sum of $2.5 billion, it raised many eyebrows! The reason was Microsoft’s history of failing to capitalize on its acquisitions. Minecraft arguably became the single best-selling game of all time with 176 million copies sold across platforms.
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